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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02671_Field_MONE T3.txt
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1996-04-10
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527b
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13 lines
The newspaper page upset book culture and the
book page profoundly. The Romantic poets took
courage from this upset to revolt against book
culture. The format of the book page offers a linear,
not a picturesque perspective. It fosters a single
tone and perspective, offering many book pages at
the same moment. The telegraph gave
instantaneity to this picturesque news landscape,
turned the news-sheet into a global photograph or
world snapshot.
Marshall McLuhan, Counterblast , (New York, 1969),
p. 112.